Selling a property is a complex process that requires a well-defined strategy and attention to detail. However, not all agencies use the same methods or offer the same services. If you’re considering hiring a real estate agency, it’s important to know what to look for.
Here are 5 key aspects an agency should offer to guarantee the best results:
1. FLAWLESS PRESENTATION WITH PROFESSIONAL PHOTOS AND VIDEOS
The quality of images plays a crucial role in attracting potential buyers. According to statistics, listings with professional photos receive more views and generate more interest compared to those with amateur images.
An agency that employs professional photographers and videographers can make a difference, making your property irresistible to the public.
2. MULTI-PLATFORM MARKETING STRATEGY
In today’s real estate market, posting an ad on a portal is not enough to achieve visibility. The best results are obtained through a combination of platforms: real estate portals, social media, email marketing, and even targeted advertising campaigns.
A diligent agency uses these resources to reach the right audience and constantly optimizes its strategies based on results.
3. REGULAR UPDATES AND CONSTANT COMMUNICATION
A good relationship between client and agency is based on transparency and communication. Receiving regular updates on negotiation status and ad performance is essential to stay in control of the situation.
A monthly report, with clear and easily understandable data, ensures you always know how your property sale is progressing.
4. OPTIMIZED ADS TO MAXIMIZE IMPACT
An ad is not just a list of information but a business card that must grab attention. The best agencies know how to use catchy headlines, emotional descriptions, and multimedia content to create an immediate impact on potential buyers.
According to data from Idealista, listings with curated presentations are positively evaluated by visitors and are more likely to close a sale quickly.
5. HIGHLIGHTING THE EMOTIONS BEHIND EVERY PROPERTY
Every home tells a unique story: moments of life, memories, and dreams. Communicating these emotions through the ad can attract not only interested buyers but also people who will appreciate the value of your property.
CONCLUSION: WE DO ALL THIS (AND MORE!)
If, after reading these points, you thought, “I wish my agency did all this for me!”, then it’s time to choose a team that delivers concrete results.
Our agency stands out with a 96% excellent listing rate on Idealista, and we challenge anyone in Italy to match this level of quality and dedication.
We don’t just publish your property and leave it stagnant. We analyze the performance of every ad daily across all the channels we promote it on – real estate portals, social media, and advertising campaigns – and make the necessary changes to improve results.
We tell unique and engaging stories to attract ideal buyers. Additionally, we send detailed monthly updates to keep you informed about negotiations and the progress of your property.
Want to find out what we can do for you? Contact us today and let your property shine as it deserves!
