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Head of marketing. She looks after the promotion of the properties and the relationship with Italian, European and American clients.
About
Head of marketing at RE/MAX VerdeOro. She looks after the promotion of properties in the Tuscan Maremma, relations with international clients and the development of the agency's internal CRM system.
Brazilian, living in Italy since 2021, she brings to VerdeOro forty years of entrepreneurial experience in international marketing, innovation and management systems, gained leading industrial companies with more than 350 employees.
Experience
Since 2024 — Head of Marketing, RE/MAX VerdeOro, Tuscan Maremma
Marketing, communication, relations with international clients. Development of the internal CRM.
1991–2021 — Director, industrial sector, Brazil
Management of companies with more than 350 employees. Innovation in management systems and marketing.
1990–1997 — Founder, leather goods company, Brazil
20 employees. Development of the first bespoke management system.
1984–1989 — Founder, English language school franchise, Brazil
32 staff. A pioneering digital Resource Centre.
Lucia Pumar
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